How solopreneurs should think about branding
When and how you invest depends on where your business is at the moment.
If you’re self-employed and spend any time on social media, you’ve seen the debate. One person swears you need a professional website from day one. Another says a logo is the first thing to invest in. Someone else is selling a $500 course that promises to “elevate your brand’s presence.”
Everyone has an opinion about where your money should go first (and they’re usually selling whatever they’re recommending).
I’ve been running my own business for three years. I’ve run the branding gamut from DIY templates in Canva to hiring a professional brand designer.
Here’s what I’ve learned: the right branding investment depends entirely on where your business is today. When you’re spending money, you need an actual payoff in your business. Branding investments might not turn into specific dollars, but they should make sense for your business and the clients you want to attract.
